Street Football World: Case Study

Programme background:

In November 2017, the Social Enterprise Academy facilitated the Journey to Social Enterprise programme in Johannesburg in partnership with Street Football World.

As part of the Fifa: Football for Hope Adidas Exchange Programme, this 3-day capacity-building programme brought together learners from across Africa, who represent NGOs using football as a tool for development in their communities.

Having been introduced to the social enterprise model in 2016, learners had the chance to come together with peers from similar organisations and share the opportunities and challenges that come with transitioning from a traditional NGO model to a social enterprise.

Read more about the programme in Street Football World's Football4Good magazine (February 2018).


Programme objectives:

  • Review the principles of social enterprise, in the context of where learners are at as organisations

  • Share challenges on moving from donor dependancy to income generation and explore practical solutions

  • Clearly identify customers and beneficiaries for income generation projects and create a customer journey

  • Develop a tightly-focussed one-page business plan that clearly outlines next steps

 


Programme impact:

"The programme has helped me as an individual, to learn how to convince the management on how to start a social enterprise, as I feel that is what my organisation needs."

"I am looking forward to presenting my knowledge to my organisation on how we can be more self-sustainable rather than being donor dependant.

"It will greatly shift the way we operate, from the traditional NPO-model to a social enterprise model, it will help us attain some financial autonomy and also help us generate income, expand our reach and more beneficiaries.”

south africa prgramme infographc 


Do you want to make the transition from donor dependancy to income generation?

Find out more about running a Journey to Social Enterprise programme for your organisation: 

Get in touch with our team