Start-up School Case Study: Cory Jones, WASaBED

 wasabed logo


Cory Jones is the Founder of WAsaBED, a social enterprise that aims to be at the heart of the circular economy by recycling retired bed linen into useful products. From creating job opportunities to reducing pollution, it is great to see the impact of social businesses across the Scottish Highlands and Islands. 

Cory shares with us more about the work of her organisation and how our Social Business Start-Up School has supported its focus and sustainability.


Cory, tell us a little more about what your social enterprise does?

"We recycle used bed linen into high-quality handmade bags to help the environment. Saving the planet one bag at a time our Social Enterprise recycles retired bedlinen into sustainable handmade bespoke Beach Clean Bags."

"We will reduce the amount of retired bedlinen going into landfill by bringing it into the circular economy and reusing it for environmental benefits."


Who do you work with?

"We work with Blythswood, accommodation providers and laundries to collect retired bedlinen. Zero Waste Scotland will also help to calculate the carbon savings of our project over time."


How does your organisation benefit communities and positively impact the world?

Circular economy  Join the circular economy and reduce retired bedlinen from going into landfill

Globe icon  Help reduce plastic pollution and support Beach Cleans

Lightbulb icon  Help us create jobs in Scotland through social enterprise


What inspired you to participate in the Social Business Start-up School?

"I know from experience that collaboration and sharing of resources make things more achievable. This is why I thought joining the school would help me."


How do you feel your participation and learning has made a difference to the work you’re doing?

"The school helped me think about the long term viability of the social enterprise from the start of the project. 

You may have a great idea but how can that be sustained financially and in terms of personnel? This has been crucial to think about."

"The programme also helped with ‘testing’ ideas. Discussing alternatives with group members and mentors really helped too."



The Social Business Start-up School is now available to people planning or starting a ‘social business anywhere in the Highlands & Islands area:

Contact us speech bubble David2If you have any questions about this programme or how the Academy can support your learning and development, please contact:

David Bryan,

This programme is delivered in partnership with Highlands and Islands Enterprise (HIE) and The Support Network for Social Entrepreneurs (SuNSE).

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