Head of Ecommerce at AG Barr
I am very proud to have been accepted as a Trustee for the Academy in 2020. I hope that my unique experience in the corporate sector enables me to contribute to an already impressive organisation making a social impact through learning and development. Last year I became a mum for the first time, which has only served to elevate my passion and drive to play my part in making our society a better, fairer place.
My background is in Strategy Consulting for Private Equity, large corporates and government departments. I also took on several strategic and commercial roles at Virgin Media, latterly moving into the Digital Department to manage insight and strategic investment projects. In 2017, I joined AG Barr - the drinks manufacturer best known for their iconic Scottish Irn Bru brand - and relocated to Edinburgh from London. My remit as the Head of Ecommerce is to develop and implement the strategic plan for online growth, influence and educate internal teams on best practice, and identify areas where digital technology can support and grow our brands.